Project Overview
This project entailed creating a cohesive set of sales materials for Waiwera Water, an exclusive New Zealand water renowned for its unparalleled purity. Distributed solely by Young's Market, the objective was to encapsulate the essence of Waiwera Water through sophisticated and modern design. The materials needed to inform and impress, appealing to both discerning consumers and industry professionals by highlighting the water's pristine origins and esteemed accolades.
Waiwera Water Sales Sheet
An 8.5 x 11 sales sheet was meticulously designed to be both informative and visually captivating. Emphasizing minimalistic elegance, the layout presents all essential information—from available bottle sizes for order to the impressive array of international accolades Waiwera Water has garnered. High-resolution imagery of New Zealand's untouched landscapes serves as a backdrop, reinforcing the brand's narrative of purity and natural excellence. The use of clean typography and strategic white space ensures that the content is easily digestible, making it an invaluable tool for sales representatives aiming to communicate the water's premium quality.
Bottle Neckers
Understanding the importance of first impressions in luxury settings, the bottle neckers were crafted as die-cut, high-quality printed pieces that elegantly drape over the neck of each Waiwera Water bottle. Designed for placement in luxury hotels, these neckers provide guests with a succinct yet engaging introduction to the water's unique qualities. The design harmoniously complements the bottle's aesthetics, using subtle textures and refined typography to convey sophistication without overshadowing the product. By combining tactile appeal with informative content, the neckers enhance the overall customer experience and stimulate interest in the brand.
Retractable Banner
For conferences and trade shows, a retractable banner was developed to create a commanding presence while adhering to a clean and modern aesthetic. The banner features striking visuals of Waiwera Water set against a serene New Zealand backdrop, instantly attracting attention amidst the bustling event atmosphere. The design balances bold imagery with concise messaging, ensuring that viewers can quickly grasp the brand's core values of purity and exclusivity. The banner not only elevates the booth's visual appeal but also reinforces brand recognition, serving as a pivotal touchpoint in the overall marketing strategy.