Tito’s Handmade Vodka
Tito’s Handmade Vodka was in need of creating a compelling series of table tents and posters aimed at enhancing brand visibility and enticing consumers to choose Tito’s over other vodkas on the market. This collection is a testament to a strategic approach in blending artistry with brand objectives, crafting visuals that capture attention and inspire customer engagement. Each design, unique in its aesthetic and placement, was carefully crafted to reinforce Tito’s Handmade Vodka presence across diverse environments, from trendy bars to bustling ski resorts.
Pop Culture Table Tent
Drawing inspiration from the vibrant, bold colors of Andy Warhol’s pop art, this table tent was created to make Tito’s stand out in a competitive bar environment. The bright color palette and dynamic layout were chosen specifically to draw patrons’ attention, positioning Tito’s as the fun, trendy choice for those looking to enjoy a unique cocktail. By incorporating pop culture influences, the goal was to establish Tito’s as a brand that resonates with a contemporary, style-conscious audience.
Mammoth Mountain Resort Poster
For Mammoth Mountain Resort, the objective was to design a poster that would align Tito’s with the adventurous, energetic spirit of a ski resort. This poster was tailored to capture the interest of resort visitors by visually integrating Tito’s with the cold, dynamic landscape of Mammoth Mountain. By positioning Tito’s as the perfect drink for relaxation after an exhilarating day on the slopes, the design sought to strengthen the brand’s appeal within the mountain resort atmosphere.
Recipe Card Series
The purpose of this series of recipe cards was to inspire Tito’s customers to experiment with cocktails and enhance their at-home drinking experience. Each card showcases a unique Tito’s-based recipe, encouraging consumers to be creative and adventurous with their mixology. The clean, visually appealing layouts serve both as an invitation to try new recipes and as an effective tool for brand engagement, positioning Tito’s as the preferred choice for cocktail enthusiasts.
TIME Nightclub Table Tent
Designed exclusively for TIME Nightclub, this table tent was crafted to resonate with the high-energy nightlife crowd. The bold typography and electric colors reflect the vibrant club atmosphere, making Tito’s cocktails stand out among other drink options. The primary goal was to create a visually striking presentation that would entice club-goers to order Tito’s specialty drinks, thereby increasing brand visibility and boosting sales in a competitive environment.