Project Overview
Meridian Guided Travel is a turnkey travel company designed to simplify the travel planning process. This brand identity project focused on crafting a cohesive and impactful look across all key touchpoints to establish a strong foundation for the business. The logo, color palette, website, outdoor signage, and business cards were all created to reflect the professionalism and adventure-driven spirit of the brand, giving Meridian Guided Travel a recognizable and trustworthy presence.
Logo and Color Palette
The logo for Meridian Guided Travel features a modern and sophisticated design, with a distinct arrow symbol that embodies direction and movement, aligning with the company’s mission to guide clients on unforgettable journeys. The color palette combines a bold red and deep navy, symbolizing passion and reliability, while the sleek, sans-serif typography maintains a clean and professional aesthetic. These elements come together to create a visual identity that resonates with Meridian’s adventurous yet refined brand ethos.
Outdoor Signage
The outdoor signage, showcased in a bus stop mockup, captures attention with a bold, adventurous tagline: "Go Get Lost." This messaging encourages a sense of wanderlust, speaking directly to Meridian’s target audience of explorers and travel enthusiasts. The gradient background subtly incorporates the brand’s color scheme, creating a modern and aspirational look that piques curiosity and reinforces the brand’s promise of guided adventure.
Website Mockup
The website design was crafted to be visually inviting and user-friendly, showcasing stunning travel destinations that inspire exploration. Featuring a clean layout and intuitive navigation, the website is optimized for both functionality and aesthetics, allowing users to quickly find essential information about destinations and services. The integration of the brand colors and logo throughout the site enhances brand recognition, providing a seamless experience for visitors seeking comprehensive travel planning.
Business Cards
The business cards extend Meridian Guided Travel’s branding with a sleek, professional layout that is both practical and memorable. One side prominently features the logo in a square frame for immediate brand recognition, while the other side offers clean typography with essential contact information. The use of subtle brand colors on each side maintains visual consistency, giving clients a polished and lasting impression of the brand’s commitment to detail and excellence.