Project Overview
Neighborly Coffee, a boutique coffee shop located in the historic heart of San Juan Capistrano, California, required a cohesive brand identity that resonated with its welcoming, community-focused spirit. This project encompassed the design of a distinctive logo and key brand touchpoints: storefront signage, coffee bags, paper cups, and coasters. Each element was crafted to reflect Neighborly Coffee's blend of sophistication and friendly character, creating a harmonious brand experience.
Storefront Signage
The storefront signage was crafted to stand out without overpowering the charming architecture of the building. Clean and minimal, the design complements the structure, inviting locals and visitors alike with a balanced mix of classic and contemporary elements. Positioned prominently, the Neighborly Coffee sign serves as a memorable landmark that seamlessly integrates into the aesthetic of San Juan Capistrano.
Coffee Bag Design
The coffee bag design highlights the elegance of the Neighborly brand through a sleek, minimal layout. The deep black packaging, paired with understated typography, allows the brand mark to take center stage, enhancing its shelf presence. Tasting notes and product details are displayed with clarity, making the packaging both informative and visually appealing, ideal for both seasoned coffee enthusiasts and newcomers.
Paper Cups
The paper cups reinforce the brand’s cohesive visual identity, featuring a prominent logo-centered design that ensures brand recognition with each use. The cups’ black and white palette contributes to a timeless, polished look that appeals to modern coffee drinkers while reflecting the sophistication of Neighborly Coffee. These cups create a consistent and memorable experience, aligning with the brand’s upscale yet inviting atmosphere.
Coasters
Designed to complement the cups, the coasters extend the brand's identity with a minimalist aesthetic. The logo-centered approach on the coasters ensures that the brand mark remains visible and impactful across touchpoints. Crafted in both black and white, the coasters maintain the brand's clean, cohesive look, offering customers a tactile reminder of Neighborly Coffee’s quality and attention to detail.